Your client is running a marketing campaign both on TV, Facebook, and Instagram.

Here is a full list of all the different measurement solutions you can currently run through one of Facebook partners. 

It's key to understand how each solution fits for different cases.

Audience Outcomes - Facebook Partners

Nielsen DAR: Measures campaign reach across Facebook, Instagram, and other publishers.

Nielsen TAR: Measures campaign reach across Instagram, Facebook, and television.

Viewability Verification Partners: Verifies viewability metrics for Facebook and Instagram through best-in-class viewability partners.

Brand Outcomes - Facebook Partners

Nielsen Brand Lift: A Nielsen product created to measure the impact of Facebook media on brand perceptions.

Millward Brown Brand Lift: A Millward Brown Digital product that is designed to help marketers quantify the results of their advertising on Facebook and Instagram.

Sales Outcomes - Facebook Partners

Partner Lift: Facebook's Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.

MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.

Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.

Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.