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Your client is running a marketing campaign both on TV, Facebook, and Instagram.

Your client is running a marketing campaign both on TV, Facebook, and Instagram.

They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.

Your client wants you to propose a method to better measure the reach of the campaign to a specific audience. They also want delivery recommendations to optimize the impact that the campaign is having.

What is the best measurement solution for this?

Choose only ONE best answer.

A.

Nielsen DAR

B.

Nielsen TAR

C.

Audience Insights

D.

Millward Brown Brand Lift

E.

Nielsen Brand Lift

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