An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS...

Facebook 410-101 Question Answer

An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.

After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.

You realize that the ratio for the ROAS is 1.71:1

What does this ratio mean?

Choose only ONE best answer.

For every $1 you spend on a campaign, you generate $3.5 of revenue.

For every $1 you spend on a campaign, you generate $1.71 of revenue.

For every $10 you spend on a campaign, you generate $1.71 of revenue.

For every $1 of revenue, you spend $1.71 in advertising.

410-101 PDF/Engine

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