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An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS...

An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.

After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.

You realize that the ratio for the ROAS is 1.71:1

What does this ratio mean?

Choose only ONE best answer.

A.

For every $1 you spend on a campaign, you generate $3.5 of revenue.

B.

For every $1 you spend on a campaign, you generate $1.71 of revenue.

C.

For every $10 you spend on a campaign, you generate $1.71 of revenue.

D.

For every $1 of revenue, you spend $1.71 in advertising.

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