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You are running conversion campaigns for a client who runs an e-commerce site.

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You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.

What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?

(Select three that apply)

Choose ALL answers that apply.

A.

You ad campaigns need to be making at least 50 conversions per month.

B.

You ad campaigns need to be making at least 50 conversions per week.

C.

You need to have Facebook pixel implemented

D.

An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.

E.

A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.

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