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An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however,...

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:

    Campaign is optimized for conversion objective

    The attribution window is set to 1 days

    You've set up lifetime budget

    Average purchase value has been higher than expected

You are running remarketing campaigns to people who've visited the website

What changes do you make in order to increase conversions?

Choose only ONE best answer.

A.

You should increase attribution window to 7 days.

B.

Change optimization from custom conversions to value optimization.

C.

Run retargeting campaigns to people who have made purchased in the past 10 days.

D.

Delete all remarketing campaigns

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