A well known CEO of a large company regularly makes keynote speeches at industry conferences.

Live streaming events are an effective way to engage with a wider audience in real-time. By live-streaming keynote speeches, the CEO can interact directly with viewers, making the experience more interactive and engaging. Inviting the audience to ask questions during the live stream allows for immediate feedback and creates a more personal connection with the viewers. This method leverages the interactive nature of social media platforms, increases reach, and can lead to higher engagement rates compared to static content. Moreover, live streaming can be promoted across various social media channels, maximizing exposure and participation.

References:

"The Power of Live Streaming on Social Media," Hootsuite Blog.

"Why Live Streaming Is Important for Your Business," Sprout Social.