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A large paper products company has recently hired a new CEO She is blogging regularly...

A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:

A.

executive buy-in.

B.

market repositioning

C.

return on engagement (ROE)

D.

corporate reorganization

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