Cloud Kicks (CK) has already identified its user personas.

An empathy map is a tool that helps to synthesize what CK knows about the users and share this insight with the rest of the organization. An empathy map is a visual representation of the user’s perspective, based on their thoughts, feelings, actions, and needs. It helps to create a shared understanding of the user’s goals, pain points, motivations, and emotions. An empathy map can also help to identify gaps in the user research and generate new ideas for design solutions. References:

: Creating a Customer Empathy Map Using The 5 Senses

: Why Empathy Is Crucial to Business Success

: Use Empathy Maps to build better software