A sales trainer must distinguish and illustrate the advantages the training client’s brand of equipment...

Devising a role play where the salespeople practice delivering a script, explaining the advantage to a machine operator

Inserting a video of the chief engineer discussing how working around a patent issue led to developing this key advantage

Demonstrating how to clear a paper misfeed from the client’s brand of equipment and acting out the same process for the competitor’s equipment

Developing an accelerated learning type of exercise, teaching the representatives to draw the paper path of the training client’s brands