Passive investors typically start engagement by:

Passive investors, unlike active investors, do not frequently trade securities but instead hold investments that track an index. Their engagement strategy is typically broad and issue-based rather than firm-specific.

Passive investors, such as large asset managers (e.g., BlackRock, Vanguard, and State Street), generally begin engagement by identifying sector-wide ESG risks or opportunities that may affect long-term value.

They then engage with companies within the sector to improve transparency and governance on these issues, often using proxy voting and public statements to drive change.

This differs from active investors, who may focus on underperformers or specific management discussions.