Fund labelers are most likely classified as:

Fund labelers are most likely classified as fund promoters. Fund promoters are responsible for marketing and promoting investment funds, including those with specific labels such as ESG or green funds.

Marketing Role: Fund promoters play a key role in marketing investment products to potential investors. They use labels such as ESG, green, or sustainable to attract investors interested in these themes.

Product Differentiation: By labeling funds with ESG or other sustainable labels, fund promoters differentiate their products in the market. This helps investors identify funds that align with their values and investment criteria.

Regulatory Compliance: Fund promoters must ensure that the funds meet the criteria for the labels they use. This involves compliance with relevant regulations and standards that govern the use of ESG and other sustainable labels.