An unfavorable corporate governance assessment would most likely be incorporated in valuation through reduced:

An unfavorable corporate governance assessment would most likely be incorporated in valuation through increased risk premia in the cost of capital. Poor governance practices can increase the perceived risk of a company, leading investors to demand higher returns for taking on that risk. This results in a higher cost of capital for the company, which can negatively affect its valuation. Adjusting the discount rate to reflect governance risks is a common practice in valuation models​​​​​​.

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