An ESG investment approach that allocates capital to address the bottom of the pyramid is...

Impact investingaims to generatemeasurable social or environmental outcomesalongside financial returns, specificallytargeting underserved populationsor critical social challenges—often referred to as the“bottom of the pyramid.”CFA’s sustainable investing framework identifies this direct pursuit of positive impact (often quantified through metrics like jobs created or lives improved) as the hallmark of impact investing, differentiating it from broader thematic or social investment approaches.