An analyst would most likely increase a company’s discount rate if the company:

If a company faces significant environmental litigation, an analyst would likely increase the discount rate to account for the higher risk and uncertainty. Litigation can result in financial penalties, operational disruptions, and reputational damage, all of which could negatively impact future cash flows.ESG Reference: Chapter 7, Page 361 - ESG Analysis, Valuation & Integration in the ESG textbook.