What is the purpose of Customer Centricity?

Customer Centricity is a mindset that focuses on creating positive experiences for the customer through the full set of products and services that the enterprise offers. Customer-centric organizations deliver whole-product solutions designed with a deep understanding of customer needs. This results in greater profits, increased employee engagement, and more satisfied customers in the private sector. Nonprofits and the public sector (governments) can achieve the resiliency, sustainability, and alignment needed to fulfill their mission1. The purpose of Customer Centricity is to understand the customer’s needs and deliver solutions that meet or exceed them. References: 1: Customer Centricity - Scaled Agile Framework