A small technology company needs to design and create a marketing campaign for a new...

Project-Based Needs: A contract worker is ideal for a project-based need such as designing and creating a marketing campaign for a new software product. They bring specific expertise and can focus entirely on the project until completion.

Specialized Skills: Contract workers often have specialized skills that may not be available within the current workforce. This is crucial for a marketing campaign that requires specific marketing, design, or technology skills.

Flexibility and Cost-Effectiveness: Hiring a contract worker provides flexibility and can be more cost-effective than hiring a full-time employee, as it eliminates the need for long-term employment costs such as benefits and taxes.

Timely Delivery: Since the project has a clear timeline (three months), a contract worker can be engaged specifically for this period, ensuring that the work is completed on time without ongoing employment obligations.

References:

SHRM-SCP Exam Content Outline

SHRM guidelines on contingent workforce management