Which of the following is TRUE about monetization exercise?

The monetization exercise is a critical phase in Big Data Business Model Maturity where organizations turn insights into new revenue opportunities.

Option A: Correct. Monetization often uncovers new product or service opportunities by leveraging analytics.

Option B: Correct. The first step is analyzing product usage patterns and customer behaviors to identify hidden value.

Option C: Correct. Insights help in building secondary recommendations or complementary products/services (cross-sell, upsell opportunities).

Thus, all three statements are valid, making the correct answer Option E (All of the above).