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After a number of meetings and conversations, a sales representative is invited to pitch to...

After a number of meetings and conversations, a sales representative is invited to pitch to a prospective customer.

How should the sales rep build credibility with the prospect to better their chances of a successful pitch?

A.

Base the pitch on what the prospect has explicitly told them in previous conversations.

B.

Base the pitch on the sales rep's company's proven, most successful product lines.

C.

Base the pitch on discovery research into the prospect's customers' challenges.

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