A sales representative has a list of prospects to cold call but is unsure whether...

Cold calling is the process of contacting potential customers who have not expressed any prior interest in your product or service. Cold calling can be a challenging but rewarding task for sales representatives, as it can help them generate new leads and opportunities. One of the benefits of cold calling is that phone calls provide immediate feedback whether the lead is worth pursuing or not. Unlike other methods of contact, such as email or social media, phone calls allow the sales rep to gauge the level of interest, need, and urgency of the prospect, as well as to address any objections or questions they may have. Phone calls also enable the sales rep to establish rapport and trust with the prospect, and to move them along the sales process more quickly and effectively. References:

Cert Prep: Salesforce Certified Sales Representative, unit “Generate Leads and Opportunities”

[Sales Rep Training], unit “Prepare Your Team to Sell Successfully”