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The marketing team at Northern Trail Outfitters has been running an email series for three...

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The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance.

Which email metric should the associate use to convey the email's visual effectiveness?

A.

Open Rate

B.

Bounce Rate

C.

Click-to-Open Rate

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