Loyalty Management enables the onboarding and managing of cross-industry program partners to increase member engagement...

When adding aprogram partner in Salesforce Loyalty Management, the required fields include:

Name, Program, Program Partnership Category, Type, Billing Type (B):This combination of fields ensures that a program partner is properly defined and categorized within the Loyalty Management system.

Name:Identifies the partner within the loyalty program.

Program:Links the partner to a specific loyalty program.

Program Partnership Category:Categorizes the partner according to the nature of the partnership (e.g., accrual, redemption).

Type:Defines the nature of the partnership, such as whether the partner is involved in point accrual, redemption, or both.

Billing Type:Specifies how the partner is billed, which could be related to transaction fees, membership fees, or other financial arrangements.

Options A, C, and D include fields like "Partnership Start Data," "Industry," and "Status," which, while important, are not the core required fields for initially setting up a program partner in Salesforce Loyalty Management.

Salesforce Loyalty Management documentation provides comprehensive details on setting up program partners, including the required fields and best practices for managing partnerships to enhance member engagement and program value.