A company wants to test its marketing campaigns with different target populations.

[Reference: Salesforce Segment Canvas Documentation, Elements for Adjusting Target Populations:, Direct Attributes: These are specific attributes directly related to the target entity (e.g., customer age, location)., Related Attributes: These are attributes related to other entities connected to the target entity (e.g., purchase history)., Population Filters: Filters applied to define and narrow down the segment population (e.g., active customers)., Reference: Salesforce Segmentation Guide, Steps to Adjust Populations in Segment Canvas:, Direct Attributes: Select attributes that directly describe the target population., Related Attributes: Incorporate attributes from related entities to enrich the segment criteria., Population Filters: Apply filters to refine and target specific subsets of the population., Example: To create a segment of "Active Customers Aged 25-35," use age as a direct attribute, purchase activity as a related attribute, and apply population filters for activity status and age range., Reference: Salesforce Segment Canvas Tutorial, Practical Application:, Navigate to the Segment Canvas., Adjust direct attributes and related attributes based on campaign goals., Apply population filters to fine-tune the target audience., Reference: Salesforce Marketing Cloud Segmentation Best Practices, , ]