Cloud Kicks need to be able to show different picklist values for sales and marketing...

To show different picklist values for sales and marketing users, you can either use record types or profiles. Record types allow you to have different picklist values for different page layouts assigned to different profiles. Profiles allow you to restrict picklist values basedon user permissions.

References: https://help.salesforce.com/s/articleView?id=sf.customize_recordtype.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.admin_profile_picklists.htm &type=5