Universal Containers (UC) is going to kick off a Sales Cloud implementation project next month.

During the preparation phase for a Sales Cloud implementation project, understanding Universal Containers' goals, values, initiatives, strategies, and obstacles is essential for aligning Salesforce solutions with business needs. These topics help the consulting team to understand the organization's overarching priorities, challenges, and long-term objectives.

Understanding Business Context: By discussing goals and values, the team gains insight into what drives UC’s business. This context helps in designing solutions that align with the company's mission and key objectives.

Assessing Current and Future Strategies: Learning about ongoing initiatives and strategies provides clarity on what UC is currently focused on and what they aim to achieve. Identifying obstacles helps in foreseeing potential challenges in implementation.

Option B (specific, measurable, achievable, relevant, and time-bound) pertains to goal-setting frameworks, and Option C (budget, authority, need, and time) is specific to sales qualification rather than discovery workshops for understanding an organization's business context. For guidance on preparing for discovery workshops, refer to Salesforce's Discovery Process Best Practices.