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Northern Trail Outfitters published detailed activity measures for its sales teams 6 months ago.

Northern Trail Outfitters published detailed activity measures for its sales teams 6 months ago. The VP of sales has noticed that the number of sales activities reps have logged has increased to meet the new standards, but the actual number of booking activities remains low. The VP suspects that sales reps misunderstand the activity measures process.

What should the consultant recommend?

A.

Deploy Sales Engagement and use Cadences.

B.

Train the reps on targeted interactions.

C.

Reevaluate Opportunity stages.

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