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In a recent management meeting, the VP of sales voiced concern over the current economic...

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In a recent management meeting, the VP of sales voiced concern over the current economic environment. To better understand the effectiveness of its marketing efforts, the VP expressed a need to monitor and reduce churn going forward.

Which strategy should a consultant recommend to address the VP's concern?

A.

Create a year over year sales by Account report.

B.

Create an average stage duration by Opportunity report.

C.

Create a Historical Trending report.

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