A consultant for Universal Containers is preparing to migrate the company ' s legacy CRM...

To improve end-user adoption and address concerns regarding the new Sales Cloud platform, it’s effective to enlist the help of a champion. A champion is someone within the organization who can advocate for the system, bridge the gap between end users and the project team, and help align the solution with user needs.

Role of a Champion: Champions can provide valuable insights into end-user needs and help drive enthusiasm and acceptance among users by demonstrating the benefits of Sales Cloud.

Encouraging User Buy-In: By having someone who understands the system and user concerns, the consultant can adjust the implementation approach based on user feedback, improving adoption and satisfaction.

Option B (interviewing top-level executives) might miss the specific concerns of end users, and Option C (technical review with developers) focuses on technical aspects rather than user experience and adoption. For more information, refer to Salesforce’s User Adoption Strategies.