How should a sales representative reinforce elements of the value proposition for the customer?

Sharing case studies and customer testimonials is how a sales rep should reinforce elements of the value proposition for the customer. A valueproposition is a statement that summarizes how the product can solve the customer’s problems, fulfill their needs, and provide them with benefits that outweigh the costs. Case studies and customer testimonials are stories or feedback from existing customers who have used the product and can vouch for its value proposition. Sharing case studies and customer testimonials helps to provide proof points, build trust and credibility, and influence purchase decisions