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A sales representative is having a difficult conversation with a customer who is delaying making...

A sales representative is having a difficult conversation with a customer who is delaying making a decision to move forward without providing much detail.

What should the sales rep do to uncover why the customer is delaying the decision?

A.

Highlightthe benefits of the product to the customer.

B.

Ask pointed questions to identify customer interests.

C.

Discuss the customer's concerns with their internal team.

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