Which statement is true about the business model canvas (BMC)?
A.
It is a tool to describe what value the business will create
B.
It is a tool to describe and evolve how value will be created
C.
If a product does not generate revenue, a BMC is not useful
D.
It only works for businesses, not for products
The Answer Is:
B
This question includes an explanation.
Explanation:
The BMC is a strategic management tool that lets you visualize and assess your business idea or concept. It consists of nine boxes that represent different fundamental elements of a business, such as customer segments, value propositions, channels, and cost structure. The BMC helps you to design, analyze, optimize, and communicate your business model, and to test and iterate it as you learn from the market feedback. The BMC can be used for any type of business or product, regardless of whether it generates revenue or not, as long as it delivers value to the customers.
References:
Business Model Canvas - Wikipedia: This article from Wikipedia explains the concept and history of the BMC, and describes its nine building blocks and their relationships.
Business Model Canvas: Explained with Examples | Creately: This article from Creately provides a detailed guide on how to create a BMC, with examples and templates for different types of businesses and products.
Business Model Canvas – Download the Official Template: This website from Strategyzer offers the official template and online courses, books, and webinars to master the BMC.
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