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A client requests an insurance policy that the Broker knows is fundamentally unsuitable for their...

A client requests an insurance policy that the Broker knows is fundamentally unsuitable for their needs but is the only one the client is willing to pay for. What is the Broker’s most ethical course of action?

A.

Sell the policy to the client as requested to ensure the brokerage earns the commission.

B.

Refuse to sell the policy and refer the client to a direct writer.

C.

Explain the coverage gaps clearly, recommend the correct policy, and document the client's refusal in writing.

D.

Inform the client that the requested policy is no longer available in the market.

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