A Broker is reviewing coverage options for a new client.

This question explores the Conflict of Interest provisions within the Professionalism, Integrity, and Ethics competency. Under Ontario Regulation 991, Section 14 (Code of Conduct), a broker has a primary fiduciary duty to their client. This means the client's best interest must always take precedence over the broker's financial gain.

The RIBO Level 1 Blueprint requires brokers to be "candid and honest" when advising. Recommending a policy with more exclusions (Company X) solely because it pays a higher commission (Option A) is a breach of the Code of Conduct and constitutes professional misconduct. The broker's "competence" is measured by their ability to provide "suitability of advice"—matching the product to the client's actual risk profile (Option B).

Furthermore, "rebating" or splitting fees (Option C) is generally prohibited as misconduct. The RIBO Competency Profile emphasizes that trust is the foundation of the Broker-Client Relationship. A broker who prioritizes their commission over the client's protection is vulnerable to an Errors and Omissions (E&O) claim and disciplinary action. By choosing the better product for the client despite the lower pay, the broker demonstrates the Integrity required to maintain a license. This scenario reinforces the broker's role as an independent advisor who provides "unbiased" guidance, ensuring the consumer is treated fairly in accordance with the Principles of Conduct for Insurance Intermediaries.