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Your product's nearest competitor has lower market share, but has higher customersatisfaction, though they lack...

Your product's nearest competitor has lower market share, but has higher customer

satisfaction, though they lack some key features of your product. You are losing market share

to them as customers discover them. They release 3 times faster than you, which is helping

them to win customers. What should you do first in response?

(choose the best answer)

A.

Add features to your next release that you think will retain and win customers.

B.

Lower your product's price to make it more attractive to new and existing customers.

C.

Improve your time-to-market and rate of innovation to improve your responsiveness.

D.

Find new markets for your product that your competitor is not yet in.

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