What is a role of personas in the 'business case' practice?

Personas in PRINCE2 Agile serve as fictional, archetypal users representing the needs, behaviors, and goals of real users. In the business case practice, personas are used to identify and articulate specific user benefits. This ensures the project focuses on delivering value that meets the actual needs of different user groups.

By understanding personas, teams can tailor product features and prioritize requirements that provide meaningful benefits, thereby strengthening the business case and increasing stakeholder buy-in. Personas help clarify who will use the product, what problems they face, and how the solution delivers value.

Personas go beyond demographic grouping (A); they are detailed profiles including motivations and pain points. They do not relate directly to timelines (B) or product version differentiation (D).

Using personas aligns with agile principles of customer focus and continuous stakeholder engagement embedded in PRINCE2 Agile.