There have been complaints that deepfake videos on a social media platform are being circulated...

The rise of deepfakes—AI-generated synthetic media that convincingly depicts people saying or doing things they never did—falls squarely under the ethical concern ofMisinformation and manipulation. This represents a significant challenge to the "Information Integrity" of digital platforms. By creating realistic but false content, generative AI can be used to influence elections, damage reputations, or incite social unrest.

This ethical concern highlights the "dual-use" nature of AI. While the same technology can be used for harmless entertainment or high-end film production, in the hands of bad actors, it becomes a tool for "cognitive hacking." Prompt engineering optimization in this context involves developing guardrails within AI models to prevent the generation of content involving public figures or non-consensual imagery. It also involves the use of AI todetectdeepfakes by identifying microscopic inconsistencies in pixels or heart-rate signatures that are invisible to the human eye. Addressing misinformation requires a combination of technical watermarking, robust platform policies, and user education to ensure that the boundary between reality and AI-generated fiction remains clear.