Design thinking is a human-centered approach to problem-solving that involves empathy, ideation, prototyping, and testing. It helps project managers and teams to understand the needs, preferences, and pain points of the end users and stakeholders, and to create solutions that are desirable, feasible, and viable. By incorporating design thinking practices into the project life cycle, the project manager can avoid missing the mark on many features and deliver a product that meets or exceeds the stakeholder’s expectations. Some of the design thinking practices that can be applied in the project life cycle are:
Stakeholder mapping: This is a technique to identify and analyze the key stakeholders of the project, their roles, interests, expectations, and influence. It helps to align the project objectives with the stakeholder needs and to plan the communication and engagement strategies. Stakeholder mapping can be done at the initiation stage of the project and updated throughout the project as needed.
Persona creation: This is a technique to create fictional characters that represent the typical end users of the product. Personas help to empathize with the users and to design the product features and functions that suit their needs, goals, and behaviors. Persona creation can be done at the planning stage of the project and validated with real users during the execution stage.
User journey mapping: This is a technique to visualize the steps and interactions that the users go through when using the product. User journey mapping helps to identify the pain points, opportunities, and emotions of the users and to design the product features and functions that enhance their experience. User journey mapping can be done at the planning stage of the project and refined with user feedback during the execution stage.
Prototyping and testing: This is a technique to create and test low-fidelity or high-fidelity versions of the product with the users and stakeholders. Prototyping and testing help to validate the assumptions, gather feedback, and improve the product features and functions. Prototyping and testing can be done iteratively at the execution stage of the project and finalized at the closing stage. References:
1: Stakeholder analysis 101: a project manager’s guide - Office Timeline
2: 4 Reasons Project Stakeholder Feedback is Important
3: How to Gather and Control Stakeholder Feedback and Reaction
4: Overcoming the Challenges of Collecting Stakeholder Feedback for Project Management
[5]: Design Thinking for Project Managers - PMI
[6]: Design Thinking for Project Management - ProjectManager
