A project manager is assigned to a new project.

For a new product launch aimed at testing market readiness, an adaptive approach is recommended. This approach allows for flexibility in responding to the market and adjusting the product based on feedback. Clearly defined user stories help the team understand and deliver what is most valuable to the customer, which is crucial in a business transformation context where the goal is to open new delivery channels for the product. This aligns with the PMBOK® Guide’s guidance on adaptive environments where requirements and solutions evolve through collaboration12. The PMI-PBA® also emphasizes the importance of understanding stakeholder needs and defining requirements to meet business objectives, which is facilitated by well-defined user stories34.