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A medium-sized company has been exploring new marketing tactics with regard to launching a new...

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A medium-sized company has been exploring new marketing tactics with regard to launching a new product. New product creation is no small task. In the end, it was too big

of an expenditure for the company to undertake.

What should the project manager do in the future when working on new product projects?

A.

Make use of kanban boards so all stakeholders have a clear view of the project and provide their help accordingly.

B.

Increase the contingency reserve and prepare the team for applying fast-failing techniques when the estimates veer from the initial plan.

C.

Adopt a chain management approach, developing products based on the same platform and infrastructure.

D.

Train the team to first find the minimum viable product (MVP) that will deliver value to the customer.

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