A company is implementing a project with team members located in different countries and time...

When a project involves team members from different countries and time zones, individual performance may not translate into effective group performance. The project manager should focus on facilitating communication and team building to enhance group activities12. This includes establishing clear communication channels, respecting cultural and time zone differences, and fostering an environment where team members can build relationships and work collaboratively despite the distance2. Such measures are essential for improving the team’s performance as a whole, as they encourage a sense of unity and shared purpose among dispersed team members1.