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The design team at Cloud Kicks used qualitative research to uncover an opportunity to create...

The design team at Cloud Kicks used qualitative research to uncover an opportunity to create a new line of sustainable footwear. What should the strategy designer do to build a shared understanding and agreement among business leaders to move forward with this new initiative?

A.

Share customer needs and tie them to business goals.

B.

Complete a competitive analysis collaboratively in a workshop.

C.

Select the most senior stakeholder ' s goal as a path forward.

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