Cloud Kicks wants to launch a campaign that rewards customer behavior by giving away free...

Giving away free merchandise impacts profit margins and business unit economics, requiring business Viability validation. In the Platform Strategy Designer context, this question belongs primarily to Value Design. In Value Design, the strategy designer links validated human needs to business outcomes and external context, then defines measurable signals that show whether the intended value is actually being created. Here, Viability is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Desirability focuses attention elsewhere, while Feasibility addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.

Study Guide Topics: Value Design

Official Salesforce Reference: Salesforce Designer Quick Look

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