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Cloud Kicks has designed two new features for its online shopping experience.

Cloud Kicks has designed two new features for its online shopping experience. Feature A is a tracker to show existing customers when their footwear will arrive. Feature B gives the option to invite friends to purchase, too, focusing on acquiring new customers. Which criteria should the strategy designer use to determine which feature to build first?

A.

Outcome and bandwidth

B.

Resourcing and budget

C.

Value and effort

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