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Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers.

Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical. Which approach should the strategy designer take to get the developer ' s support?

A.

Persuade the developer ' s boss and product manager to lend their support to the project, and the developer will likely come around.

B.

Invite the developer to do their own research and come up with alternate potential solutions that meet the brief.

C.

Create a persuasive story about the concept focusing on what the developer cares about and using their language.

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