A strategy designer is kicking off a project to reimagine the high-end private banking experience...

Qualitative depth interviews with 8-10 target users uncover qualitative attitudes and systemic mental models. In the Platform Strategy Designer context, this question belongs primarily to Value Design. In Value Design, the strategy designer links validated human needs to business outcomes and external context, then defines measurable signals that show whether the intended value is actually being created. Here, Interview 8-10 customers about how banking fits into their lives and their ideal relationship with their bank. is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Share prototypes of different interface directions with 100 people who regularly use their bank ' s app. focuses attention elsewhere, while Send a survey to all stakeholders about their banking app attitudes, preferences, and desires. addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.

Study Guide Topics: Value Design

Official Salesforce Reference: Research for Design Strategy - Explore Design Strategy Research Methods

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