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A strategy designer is facilitating a critique on a concept for their company ' s...

A strategy designer is facilitating a critique on a concept for their company ' s new loyalty program, and they ' re getting a lot of subjective feedback representing personal opinions. What is the most common reason for this, assuming good intent from all participants?

A.

The critique does not have the right participants in the room; there are too many dominant personalities.

B.

The non-designers do not have the skills needed to give effective critique on design work.

C.

The designer has not properly defined the guidelines for the critique session.

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