A Salesforce user met with the new Director of IT for their customer, Northern Trail...

In Salesforce, the Contacts object is used to store information about individuals associated with an Account (e.g., the customer organization). Since the new Director of IT works for Northern Trail Outfitters (NTO), the correct place to store their information is under Contacts, linked to the relevant Account.

A. Accounts: Used for organizations or companies, not individuals.

C. Leads: Used for prospective customers or individuals before they are qualified as contacts.

References from Salesforce Documentation:

Contacts and Accounts Overview

Leads vs. Contacts