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Assume your company is a leading producer of AA and AAA batteries.

Assume your company is a leading producer of AA and AAA batteries. However, it is a competitive market, and customers desire batteries with a longer life and a smaller size so they will not require replacement. As you set up categories for portfolio components, you will continue to produce your current product line as well as pursue advanced products to meet customer needs. A useful component category, therefore, is:

A.

Benefits

B.

Business imperatives

C.

Stakeholders

D.

Technology capabilities

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