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Myco, a telecom company, has recently implemented Pega Customer Decision Hub™.

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Myco, a telecom company, has recently implemented Pega Customer Decision Hub™. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.

What artifact do you configure to translate the traditional segments used to identify the target audience?

A.

Engagement policies and Arbitration

B.

Contact policies

C.

Segmentation

D.

Audience

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Traditionally, segments were used to identify the target audience for a campaign.
Reference module: Testing engagement policy conditions using audience simulationU+ Bank, a retail bank, recently implemented...
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