A bank wants to leverage Pega Customer Decision Hub’s Next-Best-Action capability to promote new offers...

Identifying the Requirement:

The bank wants to leverage Pega CDH’s Next-Best-Action capability to promote new offers on their website.

The task is to determine what information Pega CDH sends back to the website in response to a real-time container request.

Evaluating Pega CDH Capabilities:

Pega CDH’s Next-Best-Action Designer is designed to handle real-time interactions and provides personalized recommendations.

The system returns comprehensive details to ensure the website can properly display and execute the recommended actions.

Process Overview:

Real-Time Container Request:

When the website sends a real-time container request, Pega CDH processes the request and identifies the most relevant actions based on customer data and engagement policies.

Response Details:

The response includes treatment details such as the action’s visual elements (image URLs, descriptions) and relevant action attributes (e.g., offer type, benefits, eligibility criteria).

References and Supporting Documentation:

The Pega Customer Decision Hub User Guide clearly outlines that in response to a real-time container request, the system sends back the treatment details and relevant action attributes to ensure the offer can be presented accurately on the website.

References:

Pega-Customer-Decision-Hub-User-Guide-85.pdf

Pega-Customer-Decision-Hub-User-Guide-86.pdf

Pega-Customer-Decision-Hub-User-Guide-87.pdf​