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Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one...

Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach.

The company is introducing a new data plan.

To offer the new data plan, what must the mobile company focus on when implementing the Next-Best-Action paradigm?

A.

Offer the new retention plan for all customers in a certain region

B.

Meet the quarterly targets regardless of customer needs

C.

Maximize customer churn for low-value customers

D.

Customer relevancy and business profitability

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