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MyCo, a mobile company, uses Pega Customer Decision Hub™ to display offers to customers on...

Pegasystems PEGAPCDC85V1 Full Course Access
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MyCo, a mobile company, uses Pega Customer Decision Hub™ to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.

As a decisioning consultant, what do you configure to select the best offer from both groups based on customer behavior?

A.

Enable an action value in the prioritization formula.

B.

Ensure that the propensity is enabled in Arbitration tab.

C.

Create a prioritization decision strategy at the Group-level.

D.

Create an adaptive model rule at the Issue-level.

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